CB New Homes Guides Clients Through Challenging 2020 Market

Madison, NJ – Coldwell Banker New Homes, a marketing, leasing and sales organization, has authored a run of success stories in 2020 despite the unique market difficulties brought on by the COVID-19 pandemic.

East Gate Oceanport: Adaptive Reuse of a Unique Historical Property

How do you turn a closed and neglected U.S. Army post into a luxury residential community? CB New Homes was chosen by the redeveloper of New Jersey’s 1,126-acre Fort Monmouth to provide both marketing consulting services and professional sales effort for East Gate Oceanport, an adaptive reuse of a unique historical property with modern appeal. East Gate, the first residential community to open at the 1,126-acre Fort, is a mix of 68 townhomes, single-family attached, and single-family detached homes that were built in the 1920s as officers’ housing. The homes are historically significant and have been completely rehabbed and refurbished…
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Achieving Live / Work / Play in an Intimate Rental Community

CB New Homes is proud to announce it has been named the exclusive leasing agent for The View at Fairfield, an intimate rental community catering to 21st century lifestyles in Fairfield, New Jersey. As the concept of Live / Work / Play has taken on new significance since the onset of the COVID-19 pandemic, this boutique property of just 70 rental residences illustrates how it can be beautifully achieved with less than 100 units. The developer is transforming a former commercial/light industrial land parcel into a vibrant residential neighborhood featuring the kind of luxury, convenience, and amenities typically found only…
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East Gate Draws in Buyers Looking For Jersey Shore Lifestyle

East Gate in Historic Fort Monmouth is the Perfect Fit for Buyers Seeking Jersey Shore Lifestyle at Their Fingertips. The flexibility of remote work has convinced hundreds of homebuyers now is the time to fulfill longtime dreams to make the famed Jersey Shore a year-round residence. Monmouth County has unquestionably become one of the state’s hottest housing markets luring young families and empty- nesters ready to enjoy all the recreational and outdoor activities that are plentiful in the region.

CB New Homes Takes Home Eleven 2020 SAM Awards

The winning legacy continues! CB New Homes won top honors at the 2020 New Jersey Builders Association SAM Awards for sales and marketing excellence. Like many other events in 2020, this year’s New Jersey Builders Association Sales and Marketing (SAM) Awards had a very different look and feel due to pandemic-related restrictions on social gatherings. Notwithstanding the virtual nature of this year’s event, it was still a thrill to learn that the CB New Homes team was honored with eleven 2020 SAM Awards in a wide array of categories. The most prestigious awards at the SAMs each year are the Grand Awards…
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Developer unveils 58-unit apartment building in downtown Morristown

A developer has taken the wraps off a boutique apartment building in Morristown, seeking to lure renters with oversized floorplans and a location near the town’s central business district. The firm, PCD Development, announced Tuesday that leasing is underway at the 58-unit property known as The Residences at 30 Court, offering layouts ranging from about 1,250 to 2,000 square feet. The New Providence-based builder also touted a location on Morristown’s highest elevation, but still two blocks from the downtown and the famed Morristown Green. “We took full advantage of this well-located property to create an intimate residential collection that offers…
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Limited opportunities remain at East Gate in Oceanport’s historic Fort Monmouth

The spacious and well-appointed residences of East Gate have been created in century-old Officer’s Housing on the 1,126-acre former Army post in Oceanport, providing a special blend of modern luxury and historic charm and grace. A surge of spring and summer sales activity has left limited opportunities to own at East Gate, one of the Jersey shore’s most popular and unique new communities. Among them are some of the most desirable residences the 68-home neighborhood has to offer. The upscale residential community, developed by RPM Development Group at famed Fort Monmouth, is offering its final selection of single-family attached homes.…
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Spacious Interiors, Uniquely Wide Floorplans Define Palermo Edwards Architecture-Designed Attached Homes at East Gate in Monmouth County, NJ

Charged with creating modern and well-planned floorplans in century-old Officer’s Housing at historic Fort Monmouth in Oceanport, NJ, Palermo Edwards Architecture has unquestionably achieved its goal in the single-family attached residence at East Gate. The two-story residences offer the ideal layouts, particularly in today’s housing landscape which is being forced to adapt to the redefined notion of live/work in today’s new business climate. The three-bedroom homes boast uniquely wide floorplans with 2.5 baths, spacious dining/living room with fireplace, open concept kitchen, expansive master bedroom suite with lavish master bath and sitting room and den. Crown molding can be found throughout…
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Home Buying Couple Falls in Love with Long Branch, 365 Ocean

Fort Lee residents Steve Gjolanga and Tania Silva were in the process of searching for a vacation home in upstate New York when a weekend stay at an oceanfront hotel in Long Branch altered their fate. The couple was amazed by the pristine views of the Atlantic, the beautiful sandy beach, and the elegance of the town’s waterfront shopping and dining village. With the music of crashing waves in the background, they decided that Long Branch was the right place to buy their new home. Mr. Gjolanga and Ms. Silva toured a few properties before finding 365 Ocean, the collection…
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Adapt to Emerging, Resurging, and Changing Markets

Now more than ever, CB New Homes’ proven ability to identify emerging markets, create opportunity in resurging areas, and nimbly adapt to changing market conditions is helping our clients to survive and thrive. In fact, CB New Homes has been leading the homebuilding industry in marketing, leasing, and sales for over 35 years. Responsive enough to react to changing market conditions, we are also powered by the Coldwell Banker brand – the world’s largest residential real estate company. That powerful combination has allowed CB New Homes to successfully navigate six economic cycles and sell over 20,000 homes, resulting in more…
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Finding A Way

Leasing teams turn to virtual tours, platforms to lure renters during stay-at-home order. In-person tours have been curtailed and lease numbers are down, but virtual tours are helping luxury apartment buildings bring in renters in this time of social distancing. View the PDF

Coronavirus NJ: How do you sell homes in the age of social distancing?

The real estate market was “humming along,” as one industry member put it, and then the coronavirus pandemic hit. Real estate agents were ordered to cease open houses and showing homes to prospective buyers as part of social distancing measures to stop the spread of the novel coronavirus. Now, agents are waiting to see what the total impact will be. Read More


Long Branch’s collection of 57 oceanfront condominium residences, 365 Ocean, said Wednesday it implemented a number of new policies and procedures to enhance the safety of the community’s residents, staff and prospective homebuyers, and ease some concerns about COVID-19.The sales office is now open by appointment only, according to developer Mark Built Homes. The sales team is also offering virtual tours that will allow prospective buyers to video chat with them and virtually walk through available residences, model homes and amenity spaces.CB New Homes, the exclusive marketing and sales agent, spent the last week improving its digital capability. Staff members…
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Creative Solutions in Challenging Times

If you want to know how CB New Homes comes up with creative solutions in challenging times, you should meet Jimmy Mattina. Jimmy is the kind of person who doesn’t let anything stop him from helping people. As one of CB New Homes’ Builder Representatives at REVA Rahway luxury apartments, his job is helping people make their urban lifestyle dreams a reality. His success at conveying the value of this groundbreaking property speaks for itself: the 219-unit building is more than 50 percent leased after a mere three months on the market.But Jimmy knew that the need for social distancing…
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365 Ocean Luxury Condos at Long Branch Beach Over 50 Percent Sold

LONG BRANCH – A new luxury beachfront condominium complex called 365 Ocean is more than 50 percent sold, according to Mark Built Homes’ spokespeople. Mark Built Homes developed the seven-story, 57-unit complex in a city redevelopment zone called Beachfront South, a 17-acre area on the beachfront that includes other new developments such as South Beach at Long Branch. The new condos are two blocks south of Pier Village, the city’s marquee attraction at the beach, which is also undergoing an ambitious expansion. The city and Mark Built Homes entered into a redevelopment agreement in April 2016. Mark Built Homes invested…
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Creating New Home Sales and Leasing Results

Since 1985, CB New Homes has been creating new home sales and leasing results throughout New Jersey, the Philadelphia and New York metro areas, and Connecticut. We’ve partnered with builders/developers on projects that run the gamut from urban rental apartments and suburban single-family homes to lakeside townhomes and beach town condos. We’ve successfully navigated six economic cycles and sold over 20,000 homes, resulting in more than $11 billion in revenue generated for our clients! A winning combination of ingenuity and experience: It’s what CB New Homes brings to the table. We help builders and developers achieve their new home sales…
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