Adapt to Emerging, Resurging, and Changing Markets

April 30, 2020

Adapt to Emerging, Resurging, and Changing Markets

Now more than ever, CB New Homes’ proven ability to identify emerging markets, create opportunity in resurging areas, and nimbly adapt to changing market conditions is helping our clients to survive and thrive.

In fact, CB New Homes has been leading the homebuilding industry in marketing, leasing, and sales for over 35 years. Responsive enough to react to changing market conditions, we are also powered by the Coldwell Banker brand – the world’s largest residential real estate company. That powerful combination has allowed CB New Homes to successfully navigate six economic cycles and sell over 20,000 homes, resulting in more than $11 billion in revenue generated for our clients throughout New Jersey, New York, Connecticut, Long Island, Philadelphia, and eastern Pennsylvania.

Using Technology to Sell and Lease New Homes
CB New Homes is utilizing many different technologies to create new home sales and leasing success while maintaining social distancing.

Our Coldwell Banker network of professional agents in every market connects us to local knowledge – “inside information,” if you will – assuring you of a solidly strategic plan, no matter where you’re planning to build. In addition, we maintain a proprietary database of detailed profiles of over 5,000 active and pipeline new home developments in the tri-state area. This kind of superior business intelligence informs all three aspects of the sales and leasing services available under the CB New Homes umbrella – in-depth pre-development consulting, marketing strategy, and sales/leasing expertise.

For instance, when Mark Built Homes approached CB New Homes with a concept for a luxury oceanfront condominium to be built in Long Branch, New Jersey, it did so knowing CB New Homes’ reputation for consistently achieving results in emerging markets.

From City to Suburbia, Proven Results

At the time, Long Branch was staging a comeback from decades of decline. David Schoner, vice president of CB New Homes, notes that the development of the mixed-use Pier Village community was instrumental in transforming the city’s image. The CB New Homes team positioned the product design and price point of Mark Built’s new project – 365 Ocean, about a half-mile south of Pier Village – to build on that foundation. The building opened two years ago, and over 60 percent of the $900,000-$2.7 million residences are sold.

CB New Homes has achieved similarly stellar results for luxury rental properties in resurging areas, including:

REVA Rahway, in downtown Rahway, New Jersey, where 90 leases have been signed in the first 90 days.

325 Ferry Street, a rental community of 91 luxury apartments in the Ironbound section of Newark, New Jersey, is over 75 percent leased.

Suburban success stories include:

East Gate, the first residential community in the former Fort Monmouth Army Post. This adaptive reuse of former Officer’s Housing opened in May 2018 and is over 70 percent sold.

Mariner’s Pointe is the first new construction on Lake Hopatcong in over 20 years. This two-time winner of New Jersey Builders Association’s Townhome Community of the Year is 95 percent sold.

Don’t let anything stop you from the sales and leasing results you’re after. CB New Homes will help you adapt to changing market conditions. Contact us today at (973) 407-5460 or