Case Study: Westfield Woods – Westfield, NJ

For Elite Properties, CB New Homes supported the local CB Westfield office in the marketing of Westfield Woods, a community of 13 townhomes in Westfield, NJ.

The Challenges:

  • Site constraints delayed building construction, resulting in delay in installation of a model unit for demonstration.

The Strategy:

  • Site plan interior and exterior renderings were designed to demonstrate the livability of the Westfield Woods townhomes during the pre-construction sales period.

The Results:

  • Over 60% sold, with a varied owner demographic profile ranging from young professionals to move down buyers.

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