The Team

Ingenuity.  Experience.  Results.

Our team brings a broad and deep understanding of the new home market, an ingenuity that is unrivaled in the industry, and importantly, a results-driven approach to sales and marketing.

Benefit from our ingenuity, experience and results to position your homes to sell fast and your apartments to lease quickly at the highest value. 

Understanding the wants and needs of the consumer is the cornerstone of our success.

— David Schoner

David Schoner

Vice President |

  • Over thirty years of experience leading successful teams in acquisition analysis, product development, marketing strategy, sales and leasing of residential developments in NJ, CT, PA, and NY state
  • Former president of Schoner Research; owner of the New Jersey Home Guide
    Media Excellence Award, 1996
  • Marketing Director of the Year – NJ Builders Association, 2003, 2014, 2015, 2016, 2018
  • Featured in New York Times, Money Magazine, Builder Magazine, RIS Media on market trends, pricing and style
  • Member of the National Association of Home Builders, The Sales and Marketing Council, New Jersey Builders Association
  • Past Vice Chairman of the Editorial Board for Senior Housing News
  • B.A. in Urban Planning

Sheryl Ritschel


  • Responsible for management of large volume accounts, from pre-development to sales/leasing implementation
  • Specialist in product development and price positioning strategies, market opportunity analysis, feasibility studies and absorption and sales pace projections
  • Originally joined CB New Homes in 2004 as Market Research and Product Development Manager
  • B.A. in Economics and M.B.A. in Quantitative Analysis

Kristyne Henderson

Marketing Manager

  • 18+ years of marketing experience in the commercial and residential real estate industry
  • Expertise to strategize marketing plans and create collateral materials to express unique selling propositions of each location and product
  • Consults with sales associates/managers to create individual marketing plans for each project including brochures, logos, floorplans, elevations, websites, signage, digital ads, and more
  • Manages the design and production of all deliverable marketing materials
  • B.S. in Marketing

Les Newlands

Sales Director

  • 20+ years of providing Sales Consulting to the Residential Real Estate Community focusing on the NYC Metro and surrounding areas
  • National Association of Homebuilders (NAHB) recipient: 2015 Sales Person of the Year and 2013 Silver Award – Sales Person of the Year
  • New Jersey Builders Association (NJBA) recipient: 2016 Leasing Manager of the Year and 2015 Sales Person of the Year – For Sale Housing
  • MIRM (Masters in Residential Marketing) Designation and M.B.A in Management

Sharon Bloodgood

Sales Manager

  • 15+ years of experience in new residential attached housing sales and leasing
  • Responsible for day to day interface with developer and construction, and for management of high performing teams of sales and leasing professionals
  • Expert in negotiations between for sale buyers, developers, and attorneys to successfully sell and close
  • Specialist in creating seamless leasing process from initial prospect visit to move-in
  • 2019 Salesperson of the Year – NJ Builders Association

Patrick “Ted” Hanley

Sales Manager

  • 20+ years of experience in developing and implementing innovative marketing and sales programs for national and regional home builders
  • Responsible for day to day interface with developer and construction, and for management of high performing teams of sales professionals
  • Specialist in repositioning underperforming assets to improve velocity and sales revenue
  • Fluent in Spanish

James Mattina

Sales Associate

  • Experience in consultative selling in the residential real estate industry
  • Specialist in creating seamless leasing process from initial prospect visit to move-in
  • B.S. in Business Management

Grace Lami

New Homes Administrator

  • Manage all aspects of monthly project accounting and reporting.
  • Primary lead contact for managing Zillow marketing activity for CB New Homes clients.
  • Support CB New Homes Business Development, Marketing and Sales Associates with client, vendor payment processing and marketing media.
  • B.S. in Accounting/Masters in Finance

Select Clients

Our clients include some of the most successful national, regional and local development and building companies. From feasibility studies prior to land purchase to innovative marketing programs that accelerate sales pace and leaseup, CB New Homes partners with builders to design and execute successful new communities that exceed the expectations of today’s homebuyers.

Awards and Accolades